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M: Marketing with Premium Content Access Card

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M: Marketing with Premium Content Access Card

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Paperback

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M: Marketing with Premium Content Access Card by Dhruv Grewal
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Description

"M: Marketing 2e" is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. "M:Marketing 2e" also includes unmatched teaching support.
Release date Australia
February 1st, 2010
Country of Publication
United States
Edition
2nd Revised edition
Illustrations
Illustrations
Imprint
McGraw Hill Higher Education
Pages
422
Dimensions
228x274x17
ISBN-13
9780077386436
Product ID
4021472

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