Magazines

Name: Magazines
SKU: 3950887
Price: 119.99 AUD
Availability: InStock

A Complete Guide to the Industry

By:

Format:

Paperback / softback

Series:

Media Industries,

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$119.99

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Around 11-21 June using International Courier

Description

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Author Biography:

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.

Release date Australia

July 11th, 2006

Author

Audience

Professional & Vocational

Illustrations

tables

Pages

211

Series

Media Industries,

Dimensions

160x230x13

ISBN-13

9780820476179

Product ID

3950887

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