Making a Marque

Name: Making a Marque
SKU: 34271861
Price: 271.99 AUD
Availability: InStock

Rolls-Royce Motor Car Promotion 1904-1940

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Hardback

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Description

This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce—and it’s a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company’s origins in 1904—when Charles Rolls met Henry Royce and drove the car that Royce was developing—through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company—but that Rolls-Royce’s long-term success relied just as much on managing director Claude Johnson’s innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.

Author Biography:

Peter Moss is a chemical engineer and industrial consultant with a passion for motoring history that dates back to his very earliest years – his family owning old cars as diverse as a 5CV Citroën and a 4½-litre Bentley. He is a committee member of the Society of Automotive Historians in Britain and is its publicity officer and webmaster. He has written articles for specialist motoring publications and has given talks at both of the European Motoring History Conferences – in Mulhouse in 2017 and Den Haag in 2019. Richard Roberts is a mechanical engineer and former information technology project manager who first became interested in advertising of all kinds in the early 2000s. His interest turned to a passion that has led to his founding of the Richard Roberts Archive – an important collection of magazines and their advertisements from the early years of the nineteenth century to the present day. Many of the advertisements in this book come from Richard’s own collection.

Release date Australia

January 28th, 2021

Author

Audience

General (US: Trade)

Illustrations

932 Illustrations

Pages

464

ISBN-13

9781854433107

Product ID

34271861

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