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Making Them Believe by Dan S Kennedy
Making Them Believe by Dan S Kennedy
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Making Them Believe

How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions
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Description

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIP

Author Biography:

Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular "No B.S." series (www.NoBSBooks.com). Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.
Release date Australia
May 20th, 2010
Audience
  • General (US: Trade)
Pages
304
Dimensions
139x215x17
ISBN-13
9780982379387
Product ID
6553185

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