Internationally recognised 'millionaire-maker,' Dan Kennedy, invites readers to quickly learn to recognise, understand, and market to today's brand-conscious, affluent consumer — an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.  In this new edition of No B.S. Marketing to the Affluent, Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples.  You'll also discover how to:  Use 10 surprising emotional buy triggers the affluent find irresistible  Stop selling products and services and learn how selling aspirations and emotional fulfilment is more profitable  Use Kennedy's Million-Dollar Marketing System — a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  Apply the magic language of 'membership' to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels