Managing Customer Profitability in a Saturated and Competitive Market

Name: Managing Customer Profitability in a Saturated and Competitive Market
SKU: 26976688
Price: 125.99 AUD
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Description

In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.

Release date Australia

February 11th, 2011

Author

Audience

General (US: Trade)

Pages

Dimensions

152x229x6

ISBN-13

9783844307399

Product ID

26976688

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