The Authors A. W. (Tony) Bates is president and CEO of Tony Bates Associates Ltd., a private consulting company specializing in the planning and management of e-learning and distance education. He was formerly director of Distance Education and Technology at the University of British Columbia. Bates is the author of nine books, including Managing Technological Change: Strategies for College and University Leaders and Effective Teaching with Technology in Higher Education. Albert Sangra is director of Research and Educational Innovation and Methodology at Universidade Oberta de Catalunya in Barcelona, Spain. He is also director of Edu Lab, an educational innovation laboratory specializing in the application of new technologies to distance education.