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Market Driven Enterprise on Hardback by Amiya K. Chakravarty
Market Driven Enterprise on Hardback by Amiya K. Chakravarty
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Market Driven Enterprise

Product Development, Supply Chains, and Manufacturing
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Hardback
$337.99
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Description

While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Addressing this issue, this book focuses on integrating the marketing and manufacturing strategies of a company in order to improve customer satisfaction while controlling costs and maximizing profits.

Author Biography:

AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.
Release date Australia
February 27th, 2001
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Technical / Manuals
Pages
528
Dimensions
163x245x29
ISBN-13
9780471244929
Product ID
3081630

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