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Market Entry Strategies in Eastern Europe in the Context of the European Union by Michael J. Klug
Market Entry Strategies in Eastern Europe in the Context of the European Union by Michael J. Klug
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Market Entry Strategies in Eastern Europe in the Context of the European Union

An Empirical Research into German Firms Entering the Polish Market
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Description

Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.

Author Biography:

Dr. Michael Klug promovierte an der Universitat Danzig. Er ist zur Zeit in einer fuhrenden Management- und IT-Beratung tatig.
Release date Australia
October 26th, 2006
Audience
  • Professional & Vocational
Contributor
  • Foreword by Joanna Pietrzak
Country of Publication
Germany
Edition
2006 ed.
Illustrations
25 black & white illustrations
Imprint
Deutscher Universitats-Verlag
Pages
202
Publisher
Deutscher Universitats-Verlag
ISBN-13
9783835004948
Product ID
25675461

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