Business & Economics Books:

Market Yourself Through the Media

Format

Paperback / softback

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Market Yourself Through the Media by Bill Penn
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Description

Market Yourself Through The Media explains how to create opportunities for media appearances, how to make them most of them and how to get your message across every time. It covers all aspects of building a personal or company profile in the media including: how and when to pitch your story; the importance of preparation and practice; and how to handle journalists in a crisis. The book is ideal for PR professionals, business people, students or indeed anyone who wants to gain a profile in the media.
Release date Australia
March 4th, 2004
Author
Country of Publication
United Kingdom
Edition
2nd edition
Imprint
Cengage Learning EMEA
Pages
132
Dimensions
139x213x10
ISBN-13
9781844800728
Product ID
1937128

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