Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind die verschiedenen Teilbereiche des Marketing-Management: Marketing-Planung, Marketing-Kontrolle, Marketing-Organisation und Fuhrung im Marketing.Das didaktische Konzept dieses Buches lasst sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich erortert. Das methodische Instrumentarium wird durchweg anhand von Beispielen erlautert. Dies macht das Buch auch bei der Beschaftigung mit speziellen Fragestellungen des Marketing-Managements fur Studenten und Praktiker unverzichtbar."
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![Spieltheorie Und Okonomische (Bei)Spiele on Hardback by Werner G]th](https://d3fa68hw0m2vcc.cloudfront.net/images/autosize/27475927.jpeg?width=190&height=285&format=auto "Spieltheorie Und Okonomische (Bei)Spiele on Hardback by Werner G]th")
