Marketing Communications in the Pharmaceutical Industry

By:

Peter Holden

Format:

Hardback

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Description

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

Release date Australia

June 30th, 2004

Author

Peter Holden

Audience

Professional & Vocational

Pages

714

Dimensions

156x234x11

ISBN-13

9781870905381

Product ID

2330579

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