Marketing Competences and Strategic Flexibility in China

Name: Marketing Competences and Strategic Flexibility in China
SKU: 2431576
Price: 261.99 AUD
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Hardback

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Description

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Author Biography:

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Release date Australia

December 1st, 2006

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Tertiary Education (US: College)
Undergraduate

Illustrations

3 Illustrations, black and white; XVI, 261 p. 3 illus.

Pages

261

Dimensions

140x216x17

ISBN-13

9780230013506

Product ID

2431576

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