Marketing Financial Services

Name: Marketing Financial Services
SKU: 1987381
Price: 189.99 AUD
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Description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Author Biography:

Christine Ennew, Trevor Watkins, Mike Wright

Release date Australia

October 20th, 1995

Author

Audience

Tertiary Education (US: College)

Contributor

Edited by Christine Ennew

Edition

2nd edition

Pages

416

Dimensions

156x234x21

ISBN-13

9780750622479

Product ID

1987381

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