Business & Economics Books:

Marketing For Dummies

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$51.99
Hurry! Only 2 left at Mighty Ape!

The item is brand new and in-stock in a Mighty Ape warehouse. The item will ship within the timeframe shown.

Order now and it ships tomorrow

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Own it now, pay later from $10 a week with Zip Learn more

Availability

This product is In stock with Mighty Ape

The item is brand new and in-stock in a Mighty Ape warehouse. The item will ship within the timeframe shown.

Delivering to:

It should arrive:

  • 8-15 May using International Courier

Description

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Author Biography:

Jeanette Maw McMurtry is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, jeanettemcmurtry.com, shares insights and tactics for engaging B2B and B2C purchasers’ unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of Marketing For Dummies.
Release date Australia
November 10th, 2022
Brand
Audience
  • Professional & Vocational
Edition
6th edition
Pages
400
Dimensions
185x231x25
ISBN-13
9781119894872
Product ID
35795358

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...