Marketing Higher and Further Education

Name: Marketing Higher and Further Education
SKU: 2745827
Price: 100.99 AUD
Availability: InStock

An Educator's Guide to Promoting Courses, Departments and Institutions

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Paperback / softback

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Description

Today's education-as-business environment means that many professionals working in higher and further education need developed business and promotion skills in order to ensure that their course, department or institution maximizes its potential. Student r

Author Biography:

Dr Paul Gibbs lectured in HE for a number of years and is now Director of the HE Business Unit with Edexcel, the UK vocational and academic awards body. Michael Knapp is Corporate Marketing Director of Edexcel and has held a number of senior marketing jobs, including Marketing Director of HP foods and of Dairy Crest.

Release date Australia

December 1st, 2001

Author

Audience

Professional & Vocational

Pages

153

Dimensions

156x234x8

ISBN-13

9780749432942

Product ID

2745827

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