Marketing in a Multicultural World

Name: Marketing in a Multicultural World
SKU: 3112200
Price: 306.99 AUD
Availability: InStock

Ethnicity, Nationalism, and Cultural Identity

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Description

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

Release date Australia

April 20th, 1995

Audience

Professional & Vocational

Contributors

Edited by Gary J. (Joseph) Bamossy
Edited by Janeen Arnold Costa

Pages

341

Dimensions

152x229x19

ISBN-13

9780803953284

Product ID

3112200

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Marketing in a Multicultural World

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