Marketing in Small Businesses Image close
Marketing in Small Businesses by Brian Kenny
Marketing in Small Businesses by Brian Kenny
Show Hide Adult Content
Marketing in Small Businesses close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

Marketing in Small Businesses

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$78.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
0 in Trolley

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 5-17 June using International Courier

Explore more Routledge Library Editions: Small Business

See all products in this series

Employment, the Small Firm and the Labour Market
$55.99
Employment, the Small Firm and the Labour Market
Paperback / softback
Available - Usually ships in 3-4 weeks
New Venture Formations in United States Manufacturing by Thomas J Dean
$55.99
New Venture Formations in United States Manufacturing
by Thomas J Dean ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Small Firms in Urban and Rural Locations
$76.99
Small Firms in Urban and Rural Locations
Paperback / softback
Available - Usually ships in 2-3 weeks
New Firms and Regional Development in Europe
$76.99
New Firms and Regional Development in Europe
Paperback / softback
Available - Usually ships in 2-3 weeks
Understanding The Small Business Sector by David J. Storey
$78.99
Understanding The Small Business Sector
by David J. Storey ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Small Firms and Industrial Districts in Italy
$53.99
Small Firms and Industrial Districts in Italy
Paperback / softback
Available - Usually ships in 2-3 weeks
Industrial Relations in Small Firms by Al Rainnie
$76.99
Industrial Relations in Small Firms
by Al Rainnie ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Entrepreneurship and New Firm by David J. Storey
$53.99
Entrepreneurship and New Firm
by David J. Storey ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Research Strategies for Small Businesses by Don E. Gudmundson
$55.99
Research Strategies for Small Businesses
by Don E. Gudmundson ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Finance for Growing Enterprises
$83.99
Finance for Growing Enterprises
Paperback / softback
Available - Usually ships in 2-3 weeks
The Performance of Small Firms by David J. Storey
$53.99
The Performance of Small Firms
by David J. Storey ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Barriers to Growth in Small Firms
$53.99
Barriers to Growth in Small Firms
Paperback / softback
Available - Usually ships in 2-3 weeks
Managerial Labour Markets in Small and Medium-Sized Enterprises by Pooran Wynarczyk
$76.99
Managerial Labour Markets in Small and Medium-Sized Enterprises
by Pooran Wynarczyk ~ Paperback / softback
Available - Usually ships in 2-3 weeks
The Small Firm by David J. Storey
$53.99
The Small Firm
by David J. Storey ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Small and Medium Size Enterprises and Regional Development
$53.99
Small and Medium Size Enterprises and Regional Development
Paperback / softback
Available - Usually ships in 2-3 weeks

Description

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Release date Australia
June 13th, 2018
Audience
  • Professional & Vocational
Pages
242
ISBN-13
9781138685345
Product ID
27757399

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Brian Kenny

See all books by this author

Ahead of the Curve by Brian Kenny 19% off!
$37.99
$46.99
Ahead of the Curve
by Brian Kenny ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Business & Management >
Ownership & Organisation >
Small businesses & self-employed