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Marketing Management and Communications in the Public Sector on Hardback by Martial Pasquier
Marketing Management and Communications in the Public Sector on Hardback by Martial Pasquier
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Description

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author Biography:

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP). Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).  
Release date Australia
August 22nd, 2017
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
2nd edition
Illustrations
21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and white; 41 Illustrations, black and white
Pages
264
ISBN-13
9781138655799
Product ID
26601828

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