Business & Economics Books:

Marketing Management

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Marketing Management

A relationship approach
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Format:

Paperback / softback
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Description

Author Biography:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson books include – among others – Global Marketing, Seventh Edition, published in 2017.
Release date Australia
January 30th, 2019
Audience
  • Professional & Vocational
Edition
4th edition
Pages
728
Dimensions
196x264x30
ISBN-13
9781292291444
Product ID
37154739

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