Marketing Medicine

A Shot in the Arm for Business in Africa

By:

Chris Harrison

Format:

Paperback / softback

Show Hide Adult Content

$42.99 was ~~$52.99~~

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

Around 25 Jun - 5 Jul using International Courier

Description

Marketing Medicine is a thought starter, not a text book. Drawn from a decade of weekly newspaper columns penned by a seasoned international Marketer. This is a book about Marketing that just happens to have been written in Africa. Marketing Medicine takes a look at the realities of Brand Management, Setting Strategy, Seeking Insights, Target Identification, Choosing Channels, Getting Creative, Public Profile and Brand Delivery. Marketing Medicine delivers learnings that are applicable to business worldwide Illustrated with true accounts of marketing campaigns of the past decade, and celebrating some of Africa's most successful practitioners. Each chapter contains helpful tips to follow. It's a witty and coherent read for anyone interested in the practice of modern Marketing - in Africa and the wider world.

Release date Australia

May 18th, 2019

Author

Chris Harrison

Audience

General (US: Trade)

Pages

180

Dimensions

127x203x10

ISBN-13

9781096933953

Product ID

30769564

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here