Marketing Metrics Guide

The Complete Metrics Guide To Optimize Marketing Strategies

By:

Abde Hafid

Format:

Paperback / softback

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Description

This book Includes: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI

Release date Australia

August 21st, 2022

Author

Abde Hafid

Audience

General (US: Trade)

Pages

Dimensions

216x279x4

ISBN-13

9798847656412

Product ID

36710894

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