Last minute shopping?

Business & Economics Books:

Marketing Research

Sorry, this product is not currently available to order

Here are some other products you might consider...

Marketing Research

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Marketing Research by Joseph F Hair
Sorry, this product is not currently available to order


This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.

Table of Contents

Part 1: The Role and Value of Marketing Research Chapter 1: Marketing Research and Managerial Decision Making Chapter 2: Overview of the Research Process and Research Proposals Chapter 3: Information Driven Technology and the Research Process Chapter 4: Market Intelligence and Database Research Part 2: Designing Marketing Research Projects Chapter 5: Secondary Research: Designs, Searches and Sources Chapter 6: Exploratory Research using Qualitative and Observation Methods Chapter 7: Analyzing and Reporting Qualitative Research Chapter 8: Descriptive Research Designs Using Surveys Chapter 9: Causal Research Designs and Test Markets Part 3: Designing and Conducting Surveys Chapter 10 Sampling: Theories, Designs, and Plans Chapter 11: Overview Measurement: Construct Development and Scaling Chapter 12: Advanced Measurement Designs for Survey Research Chapter 13: Questionnaire Designs: Concepts and Issues Part 4: Data Preparation, Analysis, and Reporting Results Chapter 14: Preparing Survey Data for Analysis Chapter 15: Data Analysis: Testing for Significant Differences Chapter 16: Data Analysis: Testing for Associations Chapter 17: Overview of Multivariate Analysis Methods Chapter 18: Preparing and Presenting Marketing Research Reports
Release date Australia
February 15th, 2008
Country of Publication
United States
4th Revised edition
McGraw Hill Higher Education
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...