Business & Economics Books:

Marketing Strategy

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Marketing Strategy by O C Ferrell (University of New Mexico---Albuquerque)
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Description

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
Release date Australia
April 8th, 2010
Country of Publication
United States
Edition
5th
Illustrations
black & white illustrations, colour illustrations, charts, graphs
Imprint
South-Western
Pages
743
Dimensions
201x249x30
ISBN-13
9780538467384
Product ID
3970315

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