Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

By:

A. Parment

Format:

Hardback

Show Hide Adult Content

$134.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $33.75 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 21 Jun - 3 Jul using International Courier

Description

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Author Biography:

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Release date Australia

December 17th, 2014

Author

A. Parment

Audience

Professional & Vocational

Illustrations

XXI, 185 p.

Pages

185

Dimensions

140x216x18

ISBN-13

9781137444295

Product ID

22574290

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Business & Economics Books:

Marketing to the 90s Generation

By:

Format:

Buy Now, Pay Later with:

Availability

Description

Author Biography:

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Buy Now, Pay Later with:

Author Biography:

Get free delivery, exclusive deals, and more^*