Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. *Know your target market ? identify your ideal customers, and what, how and why they buy *Develop business and marketing plans ? learn how to create them and why they're so important *Build effective databases ? develop a database that creates business for you, without the headaches *Solidify your branding ? create a unique brand and keep it fresh and exciting *Understand the power of advertising ? assess if it's right for your business and how to pick the right strategies *Master publicity ? get your business in the media with the right message *Implement relationship marketing ? develop and maintain networks to create new opportunities *Embrace websites and online marketing ? build a website that drives customers to you, and use online tools and search engines to generate business