This book provides inspirational advice from the master of selling, showing readers how to negotiate, and above all close that elusive sale. Packed with examples, sample pitches, charts and illustrations, this book will provide an invaluable tool for salespeople at any level - whether as an aide-memoire for the experienced, or a training manual for the beginner. The author's down-to-earth no-nonsense approach to selling is both refreshing and informative. This is not a theoretical book; it is a practical guide to success in the field.
John Fenton is probably Britain's best-known sales guru. He is founder of both the Institution of Sales Engineers and the Institute of Sales and Marketing Management, and Fellow of the Chartered Institute of Marketing. His inspirational annual sales conferences are attended by thousands and his voice is one of the most influential in sales management and practice.