Eliminate the Guess Work- Make YOU(TM) the Brand of Choice in Your Workplace! With this companion workbook to Master the Brand Called YOU(TM), you will be sure to get the most out of your journey toward creating and mastering your leadership personal brand at work. This manual serves as a leadership personal brand "partner" to accompany you every step of the way as you move closer to the on-the-job success you desire and deserve. Master the Brand Called YOU(TM) Leadership Personal Branding Accompanying Manual of Exercises puts Brenda Bence's proven system to work based on your individual circumstances. You will: - Complete powerful exercises to help you identify all six elements of your Leadership Personal Brand Positioning Statement.- Immediately apply the leadership personal branding principles you learned in Master the Brand Called YOU(TM) to your work life in a practical, no-nonsense way.- Utilize many ways to check in on your leadership personal brand, making sure that you master the five everyday activities that most clearly communicate your brand.- Create your Leadership Personal Brand Marketing Plan, and use it every day at work.- Ensure that your leadership personal brand is working for you building solid on-the-job trust and loyalty in YOU(TM).- Bring your leadership personal brand into the real world so that it is guaranteed to increase your earning power and job satisfaction.