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Media Management and Economics Research in a Transmedia Environment

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Description

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Author Biography:

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.
Release date Australia
June 8th, 2015
Audience
  • Professional & Vocational
Contributor
  • Edited by Alan B. Albarran
Pages
280
Dimensions
152x229x16
ISBN-13
9781138925588
Product ID
23107346

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