Media Planning & Buying n the 21st Century

Integrating Traditional & Digital Media

By:

Ronald D Geskey, Sr

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Paperback / softback

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Description

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

Author Biography:

With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern

Release date Australia

November 19th, 2016

Author

Ronald D Geskey, Sr

Audience

General (US: Trade)

Pages

684

Dimensions

152x229x35

ISBN-13

9781537438269

Product ID

37513606

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