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Media/Impact

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Media/Impact

An Introduction to Mass Media, Enhanced

Format

Paperback / softback

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Media/Impact by Shirley Biagi
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Description

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.
Release date Australia
April 1st, 2010
Country of Publication
United States
Edition
9th Enhanced ed.
Illustrations
Illustrations, unspecified
Imprint
Wadsworth Publishing Co Inc
Pages
417
Dimensions
213x274x18
ISBN-13
9780495798163
Product ID
3891903

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