Business & Economics Books:

Medienrealitat Und Rezipientenhandeln

Zur Entstehung Handlungsleitender Vorstellungen
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Paperback
$123.99 was $158.99
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Description

Basis fur das Handeln von Menschen sind Vorstellungen von der Realitat, die in einem aktiven Prozess in der Auseinandersetzung mit der sozialen Umwelt und den Massenmedien gewonnen werden. Helmut Scherer untersucht diesen Prozess am Beispiel der Volkszahlung 1987."

Author Biography

Prof. Dr. Helmut Scherer habilitierte sich an der Universitat Erlangen-Nurnberg. Er ist Professor fur Kommunikationswissenschaft an der Universitat Augsburg."
Release date Australia
August 14th, 1997
Audience
  • General (US: Trade)
Contributor
  • With Helmut Scherer
Country of Publication
Germany
Illustrations
black & white illustrations, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
Dimensions
133x203x22
ISBN-13
9783824442263
Product ID
13260798

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