Men and Menswear

Sartorial Consumption in Britain 1880–1939

By:

Laura Ugolini

Format:

Hardback

Series:

The History of Retailing and Consumption

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Description

Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.

Author Biography:

Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.

Release date Australia

September 28th, 2007

Author

Laura Ugolini

Series

The History of Retailing and Consumption

Pages

306

Audiences

General (US: Trade)
Tertiary Education (US: College)

Dimensions

156x234x19

ISBN-13

9780754603849

Product ID

2787531

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