Microstyle

The Art of Writing Little

By:

Christopher Johnson

Format:

Paperback / softback

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Around 1-11 July using International Courier

Description

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Author Biography:

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Release date Australia

August 24th, 2012

Author

Christopher Johnson

Pages

256

Audience

General (US: Trade)

Dimensions

140x211x18

ISBN-13

9780393341812

Product ID

18803530

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