B. Tom Hunsaker, PhD is on the faculty of the Thunderbird School of Global Management (a top-ranked global business school and unit of Arizona State University) and the Academic Director of Applied Learning. In 2016 he received the school's distinguished teaching award. His work in behavioral strategy has been recommended reading in leading universities, applied by thousands of managers and executives, is published in renowned outlets like Harvard Business Review and other scholarly journals, and has been featured in popular press globally. He regularly advises Fortune 500 firms and public and private sector leadership teams. Tom is also a noted speaker who has addressed audiences large and small on four continents. This book is the culmination of nearly a decade of applied research. He lives with his wife and children in the sunshine of Arizona where they enjoy the outdoors together as much as possible. Brandon L. Klippel has been a partner or executive in two Fortune 500 firms. At the time of his invitation he was among the fastest to achieve partner status. He was a top performer every year thereafter. Brandon has worked as an Academic Training Leader and Business Coach for industry leading firms on three different occasions - training over 500 professionals in the process (testing and applying many of this book's themes along the way). He knows how to get exceptional results and teach others to do the same - doing so successfully in the public, private, and community sectors. Energetic, relevant, and results oriented, Brandon is a sought-after business coach and public speaker dedicated to connecting with a variety of audiences. He and his wife are the parents of six boys and reside in the beautiful Sonoran Desert of Arizona.