Business & Economics Books:

Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

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Hardback
$262.99
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Description

This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.

Author Biography:

Ji-Hyun Ahn is Assistant Professor of Communication in the School of Interdisciplinary Arts & Sciences at The University of Washington Tacoma, USA. Her works have appeared in highly acclaimed journals in the field such as Media, Culture & Society, Cultural Studies, and Asian Ethnicity.
Release date Australia
December 19th, 2017
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
1st ed. 2018
Illustrations
12 Illustrations, color; XVII, 231 p. 12 illus. in color.
Pages
231
ISBN-13
9783319657738
Product ID
26870049

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