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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel on Hardback by Susan Bridge
Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel on Hardback by Susan Bridge
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

The Brilliant Launch and Sudden Collapse of the Monitor Channel
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Description

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
Release date Australia
May 31st, 1998
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
264
Dimensions
152x229x27
ISBN-13
9780765603159
Product ID
7558192

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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel by Susan Bridge
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