Moral Markets

How Knowledge and Affluence Change Consumers and Products

By:

Nico Stehr

Format:

Hardback

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Description

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets.Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

Author Biography:

Nico Stehr is Karl Mannheim Professor of Cultural Studies at the Zeppelin University, Friedrichshafen, Germany. During the academic year 2002-2003 he was Paul F. Lazarsfeld Professor at the University of Vienna. Among his recent books is Knowledge and Economic Conduct: The Social Foundations of the Modern Economy (University of Toronto Press 2002).

Release date Australia

September 30th, 2007

Author

Nico Stehr

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

288

Dimensions

152x229x20

ISBN-13

9781594514562

Product ID

6929240

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