More Than A Name

Name: More Than A Name
SKU: 37918575
Price: 123.99 AUD
Availability: PreOrder

An introduction to branding

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Paperback / softback

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$123.99

Releases 13 Mar 2025

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This product will be released on 13th March, 2025

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20-27 March using International Courier

Description

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You’ll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences - Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

Author Biography:

Melissa Davis has over 20 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies, brand campaigns and sustainability. Melissa is based in London.

Release date Australia

March 13th, 2025

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