Business & Economics Books:

Multinational Management

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Multinational Management by John B Cullen (Washington State University, USA)
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Description

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.
Release date Australia
February 1st, 2010
Country of Publication
United States
Edition
5th
Illustrations
colour illustrations, colour line drawings, charts
Imprint
South Western Educational Publishing
Pages
702
Dimensions
208x254x30
ISBN-13
9781439080658
Product ID
4029790

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