If you have a brain, you have ideas. Human brains are idea machines. However, most ideas pass through the short term memory center in our brain. Think of your short term memory as a bucket and ideas as water. If you pour more and more water into a bucket there is a point at which the water that was already in the bucket must be displaced. So when your brain is "full," use this journal as a backup bucket to keep track of ideas that might be useful later. I've tried keeping track of my ideas on sticky notes. But those always seem to end up someplace random like under the couch or living behind the refrigerator with the dust bunnies. This journal for the overflowing brain is a much more efficient strategy if you ever want to locate that one super duper idea that you remember having two weeks ago last Tuesday--or was it a Saturday? Don't let your overwhelmed brain displace your best ideas. Write them down!