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Never Use More than Two Different Typefaces presents a humorous overview of the rules governing typography. A joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.
In this series, "ridiculous" is a relative term, because what is nonsense for one can be an important guideline for another. In these books, it is not about laying down the law. For each of the fifty rules covered in each book, Anneloes Van Gaalen refers to quotes by famous fellow designers who either think there is something to the rule or have made a personal variation of it. Whether you agree with them or not, the Ridiculous Design Rules books sharpen your own thoughts about the assumed truths of design, advertising, fashion, photography, and the Internet.
Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.
Anneloes van Gaalen: Paperdoll is the brainchild of Anneloes van Gaalen, a writer, editor, curator, producer and all-round creative. After receiving her MA and MPhil in English, American Studies and Cultural Analysis, Miss van Gaalen started writing for a wide variety of international publications including Wired Magazine, Dazed & Confused, ID Magazine and Surface. She also worked as editor-in-chief of LE COOL magazine Amsterdam.
A published author, Miss van Gaalen has written several books on (street) art, design, fashion, advertising, branding, new media and travel.
Miss van Gaalen has produced several museum shows. She co-curated Dutch Masters, the first ever museum exhibition on street art and urban painting in the Netherlands.
She also curated French street artist and photographer JR's first exhibition in The Netherlands, JR and guest curator Miss van Gaalen showed work in Foam Photography Museum, as well as in the streets of Amsterdam.
An experienced television and media professional, Miss van Gaalen has worked for a great number of broadcast companies, advertising agencies, brands and festivals. She also served as the associate producer on the award-winning documentary Faces.