Peter Szende is currently a Programme Lead in Hospitality Management at Oxford Brookes Business School. He was formerly a Professor of the Practice in the School of Hospitality Administration at Boston University, where he also served as the Associate Dean for Academic Affairs. Alec N. Daltonis a service scientist and Senior Manager of Global Quality for Marriott International*. With a focus on service quality, he operated five luxury hotels - including with Disney and The Ritz-Carlton Hotel Company - before transitioning to corporate roles in global operations strategy, technology, and research.*This book is neither endorsed, sponsored, nor affiliated in any way with Marriott International, Inc. Michelle (Myongjee) Yoo is an Associate Professor at The Collins College of Hospitality Management in California State Polytechnic University Pomona. Her area of specialty is hospitality marketing and teaches Hospitality Marketing Management, Hotel/Resorts Sales, Advertising, and Promotions, Social Media Marketing, and Revenue Management.