Business & Economics Books:

Optimierung Der Kundenbindung in Massenmarkten

Eine Empirische Untersuchung Im Osterreichischen Mobilfunkmarkt



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Optimierung Der Kundenbindung in Massenmarkten by Harald Kindermann
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Harald Kindermann identifiziert und analysiert Determinanten, die fur die nachhaltige Bindung von Kunden von Relevanz sind. Er integriert Theorien und Erkenntnisse der Psychologie und der Sozialpsychologie und zeigt vollig neue Aspekte der Kundenbindung auf."

Author Biography

Dr. Harald Kindermann promovierte bei a. Univ.-Prof. Dr. Thomas Werani am Institut fur Handel, Absatz und Marketing der Johannes Kepler Universitat Linz. Er ist Professor fur Marketing im Studiengang e-business der Fachhochschule Steyr, Osterreich."
Release date Australia
September 26th, 2006
Foreword by Prof Dr Thomas Werani
Country of Publication
United States
black & white illustrations, black & white tables, bibliography
Deutscher Universitatsverlag
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