Business & Economics Books:

Optimierung Der Kundenbindung in Massenmarkten

Eine Empirische Untersuchung Im Osterreichischen Mobilfunkmarkt

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Paperback

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Optimierung Der Kundenbindung in Massenmarkten by Harald Kindermann
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Description

Harald Kindermann identifiziert und analysiert Determinanten, die fur die nachhaltige Bindung von Kunden von Relevanz sind. Er integriert Theorien und Erkenntnisse der Psychologie und der Sozialpsychologie und zeigt vollig neue Aspekte der Kundenbindung auf."

Author Biography

Dr. Harald Kindermann promovierte bei a. Univ.-Prof. Dr. Thomas Werani am Institut fur Handel, Absatz und Marketing der Johannes Kepler Universitat Linz. Er ist Professor fur Marketing im Studiengang e-business der Fachhochschule Steyr, Osterreich."
Release date Australia
September 26th, 2006
Contributor
Foreword by Prof Dr Thomas Werani
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Pages
245
Dimensions
148x210x15
ISBN-13
9783835005044
Product ID
27104656

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