Organizational Aspects of Health Communication Campaigns

Name: Organizational Aspects of Health Communication Campaigns
SKU: 2067132
Price: 304.99 AUD
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Description

How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Release date Australia

July 23rd, 1993

Audience

Professional & Vocational

Contributors

Edited by Everett M. Rogers
Edited by Thomas E. Backer

Pages

250

Dimensions

140x216x14

ISBN-13

9780803949980

Product ID

2067132

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Organizational Aspects of Health Communication Campaigns

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