Kevin Burns is the CEO of ZeroSpeak Corporation and principal consultant at M4 Management Consultants. The creator of the M4 Method, he has authored ten books on human performance and safety and also speaks at local, national, and international safety conferences and meetings. As a workplace safety management consultant, Kevin helps companies and organizations integrate people-centered principles into their safety programs, aiming to establish safety as a personal and company-wide value. His innovative approach, called PeopleWork, guides organizations and individuals through practical steps that promote productive, safe, and healthy lives. He is based in Calgary, Alberta, Canada.