Sales excellence in just minutes a day from top sales trainer Linda Richardson Linda Richardson is one of the most recognized names in sales, and an innovator who pioneered customer-focused selling. Perfect Selling distills her expertise into quick tips and techniques, providing succinct lessons in structuring and perfecting the key steps of a sales call-in just 20 minutes or less over a five-day period. It is in sales calls when you're talking with youre customers that the sales are made-or not made. Richardson takes you skillfully through the perfect sales call, from the minute the dialogue begins to closing business. This is sales excellence at its best: a concise method to win more sales and build deeper relationships which can be learned quickly on the go.