Personal Influence

Name: Personal Influence
SKU: 6291619
Price: 94.99 AUD
Availability: InStock

The Part Played by People in the Flow of Mass Communications

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Paperback / softback

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Description

First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Lazarsfeld's discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Author Biography:

Elihu Katz, Paul F. Lazarsfeld, Elmo Roper

Release date Australia

September 30th, 2005

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

434

Dimensions

153x226x24

ISBN-13

9781412805070

Product ID

6291619

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