Philosophy has come to seem like a specialist interest with little or no influence on our lives. On the contrary, argues James Tartaglia, it was the philosophy of materialism which taught us to turn from the gods to seek practical assistance from the titans, thereby reversing the moral of an ancient Greek myth to inspire the building of today’s technological world. As the largely unreflected belief-system it has now become, materialism continues to steer the direction of technological development, while making us think this direction is inevitable. By drawing on neglected idealist traditions of philosophy, Tartaglia argues for a new way of looking at reality which asserts our freedom to choose, reaffirms and builds upon our ordinary, everyday understanding, and motivates us to convert technological innovation into a process driven by public rationality and consent. With discussions ranging from consciousness, determinism and personal identity, to post-truth culture, ego-death and video games, this clear and accessible book will be of wide interest.