Place Branding

Name: Place Branding
SKU: 26843400
Price: 425.99 AUD
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Connecting Tourist Experiences to Places

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Hardback

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Description

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Author Biography:

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK. Chiara Mauri is Professor of Business Economics at LIUC – Universitˆ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universitˆ Bocconi, Milan, Italy. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.

Release date Australia

December 5th, 2019

Audiences

Professional & Vocational
Tertiary Education (US: College)

Contributors

Edited by Charles Dennis
Edited by Chiara Mauri
Edited by Pantea Foroudi
Edited by T.C. Melewar

Illustrations

29 Line drawings, black and white; 29 Illustrations, black and white

Pages

342

ISBN-13

9781472455925

Product ID

26843400

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